
Elena Argirova MA
Data Collection Resources/Associate Director
Qualifications and skills
Elena joined Databuild after obtaining a Masters degree in English and American studies and a Masters in Greek. She has completed courses in NPL, leadership and coaching, line management as well as staff recruitment and human resources.
Elena’s role as a Resources Manager utilises her strong people management and communications skills in the process of selection, induction and training of researchers.
Background and experience
Before joining Databuild, Elena worked as an English Language tutor in establishments including the Department of Slavonic Studies at Leeds University and the Military College in Sofia Bulgaria. Elena has worked for Databuild since 1997, initially managing work undertaken in Bulgaria prior to moving to the UK in 2000.
Elena has experience in all aspects of market research projects including writing questionnaires, management of data collection, analysis and reporting. She has led projects on behalf of the DTI’s Small Business Service, Envirowise, Business Link and Companies’ House.
Elena has been instrumental in developing Databuild’s recruitment, induction, training, management and resourcing processes for telephone researchers. These processes are fundamental to the quality of the interviews undertaken by the company. They ensure the delivery of the highest quality data within budget specifications.
Elena is also our Quality Manager ensuring all work complies with the international standard for market research ISO 20252.
Elena regularly undertakes internal business improvement projects, for example she has evaluated software for computer aided telephone interviewing and overseen the installation of new web-based software designed to increase the flexibility and efficiency of telephone interviewing.


